Schizophrenia Is The Most Important Or Common Of The...

General: Schizophrenia is a widely misunderstood and rare mental illness and because of this its name carries an air of mystery with it. Especially so because it can present in different ways and each individual with Schizophrenia has a unique array of symptoms and their own individual treatment plan and level of functioning in society. Because of this misunderstanding, the success rate for Schizophrenics is not as high as it should be and society isolates and fears those who suffer from it. Objective/Thesis: Schizophrenia is falsely represented in society in different ways and this essay aims to point of a selection of what the writer believes to be the most important and or common of the misconceptions about this illness. The goal is to appeal to a general audience and inform readers about the facts of Schizophrenia and dissuade them from believing how it is portrayed in movies and television. A secondary goal is to hopefully help readers empathize better with people with Schizophrenia as well as mental illness in general. Method: The individual misconceptions that have been selected for explanation are listed, and corrected. Research has been incorporated into the essay and properly cited. Schizophrenia in reality and Schizophrenia in movies and on television are compared point-by-point. Reported inaccuracies in movies and television about the disease are backed up and supported in accordance with the DSM 5. This essay explores the possibility of society developing moreShow MoreRelatedSchizophreni A Mental Illness1199 Words   |  5 PagesChidubem Ike-Asogwa Professor Crawley PSYCH 201 April 17, 2017 Schizophrenia continues to create new challenges today and continue to be a complicated mental illness. Contrary to the misconception that Schizophrenia is a rare condition, it is not rare at all. ; each person has a risk of developing it within their lifetime. It is most common to psychoses and half of the inpatients in mental facilities are Schizophrenics. Schizophrenia is a brain disorder that can happen to anyone occurring in anyRead MoreFinal Project Psychology 11501 Words   |  7 Pagesï » ¿Schizophrenia I chose to write my research paper over Schizophrenia. It is a psychological disorder that I have always found fascinating. Approximately 20% of North Americans will be affected by a mental illness during the course of their lifetime. (MHA, ‘What You Should Know About Mental Illnesses) More specifically, 1 in 100 Americans will suffer from schizophrenia. That means that 300,000 people in America will, at some point in their life, be affected by a very serious and highly misunderstoodRead MoreSchizophrenia Poster Research Topics : Schizophrenia1715 Words   |  7 PagesSchizophrenia Poster Research Topics K - What is schizophrenia? Schizophrenia is chronic, severe, and a brain disabling disorder; that has affected people throughout history. It also interferes with a person’s ability to think clearly, manage emotions, make decisions and relate to others. People with the disorder may hear voices other people do not hear. They may believe other people are reading their minds, controlling their thoughts, or plotting to harm them. This can terrify people with the illnessRead MoreParanoid Schizophrenia in The Tell-Tale Heart863 Words   |  4 PagesAlthough schizophrenia seems like a rare illness, there are an estimated 1.5 million people in the United States alone who suffer from this disorder (â€Å"Schizophrenia† 3). The most common form of this mental illness is paranoid schizophrenia, which is defined as a chronic mental illness in which a person loses touch with reality and is preoccupied with delusions (â€Å"Mental Health and Schizophrenia† 5). Symptoms of this disorder include auditory hallucinations, delusions, anxiety, anger, emotional distanceRead MoreSymptoms And Prevalence Rate Of Adolescents1077 Words   |  5 PagesSymptoms and prevalence rate This is a serious mental illness that affects how a person thinks, feels, and behaves. Schizophrenia means â€Å"a split mind† and this may be the misconception of split personality took root. It is hard for a person who has this illness to distinguish between real and imagined experiences. Schizophrenics may hear internal voices that are not heard by others or may see things that are really not there. Psychotic symptoms such as hallucinations and delusions usually emergeRead MoreSubstance Abuse And Its Effects1575 Words   |  7 PagesSUBSTANCE ABUSE Researchers state that almost half of individuals diagnosed with schizophrenia in the United States also self-medicate with alcohol and other drugs (Elements Behavioral Health, 2014). This is suggested due to individuals attempting to lessen the symptoms of their disorder. As discussed previously symptoms can include hearing and seeing things that others don’t hear or see, problems falling asleep or staying asleep and problems with concentration and memory. In an effort to lessenRead MoreSonny Ford Is A Caucasian Man, Who Is 21 Years Old That1209 Words   |  5 Pagesyears old that suffers from schizophrenia. Schizophrenia is a severe psychological disorder characterized by disorganization in thoughts, perception and behavior. It was first discovered by the works of an German psychiatrist, Emil Kraepelin who called this disorder Dementia praecox. This affects 1% of the American population. Kraepelin believed that this was a result from autointoxication, which is the self-poi soning of brain cells caused by abnormal body metabolism. This severe disorder deals withRead MoreMental Illness: The Main Symptoms of Schizophrenia 1546 Words   |  7 Pages Mental illness is seen throughout society as a negative subject, many suffer through not only with the disorders but, also the shame that comes along. In this article we will look at one of the most severe mental disorders in hopes of achieving a better knowledge of the disorder and to debunk some of the misconceptions of having a mental disorder. Approximately fifty million Americans suffer from mental illness. Of those fifty million only about twenty-five percent seek help due to the stigmaRead MoreThe Effects Of Stigma On Patients With Schizophrenia2400 Words   |  10 Pages The Impact of Stigma on Patients Diagnosed with Schizophrenia Randip Dhaliwal University of Calgary ACWR 303 March 21, 2015 Abstract The aim of this paper is to explore the various effects of stigma on individuals struggling with schizophrenia. The research discussed will account for the causes of stigma and potential solutions that should be set in place in order to reduce feelings of shame or humiliation among patients. Relevant journal articles were found through the use of PubMed and the studiesRead MoreThe Genius And Mental Illness1332 Words   |  6 Pages Artistic Genius and Mental Illness The path from mental illness to creative genius in many artists and writers has long been a topic of research and discussion. Researchers believe they are now gaining new clues about the mysterious link between highly creative individuals and mental disorders, most commonly manic depression. The National Institute on Mental Health estimates that manic depression, also called bipolar disorder, affects about 2 million Americans. Many scientists believe that a

Elements of Tragedy in Hamlet Essay - 1006 Words

Hamlet: The Element of a Tragedy In 350 B.C.E., a great philosopher wrote out what he thought was the definition of a tragedy. As translated by S.H. Butcher, Aristotle wrote; â€Å"Tragedy, then, is an imitation of an action that is serious, complete, and of a certain magnitude; in language embellished with each kind of artistic ornament, the several kinds being found in separate parts of the play; in the form of action, not of narrative; with incidents arousing pity and fear, wherewith to accomplish its catharsis of such emotions. . . . Every Tragedy, therefore, must have six parts, which parts determine its quality—namely, Plot, Characters, Thought, Diction, Spectacle, Melody. (http://www.cnr.edu/home/bmcmanus/poetics.html)† Later in†¦show more content†¦In Hamlet’s case his flaw was his brilliant mind, the tendency to dwell on things and procrastinate. Procrastination caused Hamlet’s downfall because out of the many opportunities he had to kill his uncle, he waited until he was fatally wounded before killing Claudius. He also had the unhealthy problem of obsessing over killing Claudius. He wanted to make sure the time was right. In Shakespearean tragedies, the hero doesn’t necessarily have to be â€Å"good†, though they generally are, but they are never small or contemptible. The heroes illustrate a sense of waste, for example, in the end of Hamlet, most people feel like his death was unncessesary; that if he had only killed his uncle sooner, Hamlet, his mother, and others would not have died. Aristotle was brief with his third point, Thought. Thought is how the characters should reveal themselves in their speeches. Shakespeare used very rich descriptions and words with his characters. In his famous â€Å"to be, or not to be† soliloquy, Hamlet is wrestling the idea of killing his uncle, not about suicide like most people think. â€Å"To be or not to be, that is the question Whether tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them? To die, to sleep-- No more; and by a sleep to say we end The heartache and the thousand natural shocks That flesh is heir to--tis a consummation Devoutly to be wished: to die,Show MoreRelatedThe Use of Supernatural Elements in Shakespeares Hamlet and Kyds the Spanish Tragedy1181 Words   |  5 PagesDiscuss the usage and effects that the supernatural elements have in both Kyds `The Spanish Tragedy and Shakespeares Hamlet. Ghosts or supernatural beings feature both in The Spanish Tragedy, written by Thomas Kyd, in 1587, and in Hamlet, written by William Shakespeare, in 1601. Ghosts and the supernatural `remind the characters and the audience of the constraints the past places on the present, and also the obligations the living bear to the departed . There were many superstitions surroundingRead MoreHamlet : A Flawed Anti-Tragic Hero1715 Words   |  7 PagesAristotle’s poetics have long been considered the go-to guide for determining well written â€Å"poetry†, most notably in comedies and tragedies. Hamlet, like many of Shakespeare’s plays, is considered to be a tragedy although there is room to debat e whether or not its protagonist is the quintessential tragic hero or a deeply flawed anti-tragic hero. Evaluating Hamlet using Aristotle’s theories, especially considering the criticism Shakespeare received for seemingly defying these ideals, may be the mostRead MoreWilliam Shakespeare s Hamlet And Henrik Ibsen s A Doll s House1400 Words   |  6 PagesThe concept of tragedy has experienced significant change over the last few centuries. Yet despite human fascination with the concept it appears there is no consensus on what defines true tragedy. The classical notion is that a tragedy tells the tale of a tragic hero, a virtuous character who due to a tragic flaw is fated to an unhappy ending (usually death) that inspires fear and pity within the audience. However, there is the argument that tragedy does not have to follow such regulations. A heroRead MoreReligion in Hamlet Essay1149 Words   |  5 PagesThe Tragedy of Hamlet, Prince of Denmark, is one of the most famous tra gedies William Shakespeare has ever written. Found throughout Shakespeare’s tragedy are many religious references. According to Peter Milward, the author of Shakespeares Christianity: The Protestant and Catholic Poetics of Julius Caesar, Macbeth, and Hamlet, â€Å"From a purely religious point of view, which is more than just biblical, Hamlet is rich in homiletic material of all kinds, reflecting almost every aspect of the religiousRead MoreWhat Makes A Tragedy?908 Words   |  4 PagesWhat Defines a Tragedy? The dictionary describes a tragedy as, â€Å"a serious drama typically describing a conflict between the protagonist and a superior force (as destiny) and having a sorrowful or disastrous conclusion that elicits pity or fear.† Aristotle’s â€Å"Poetics† have long been the standard of a proper tragedy. Yet, could there be more to the perfect tragedy than what either the dictionary or Aristotle suggests? What are the actual characteristics that form a â€Å"true† tragedy? In Sophocles’ â€Å"OedipusRead MoreHamlet, Prince of Denmark825 Words   |  4 PagesHamlet, Prince of Denmark By William Shakespeare Submitted by: Tariq Khan Dated: Monday, 24th September, 2012 Hamlet as a Tragedy by William Shakespeare 1.1. Brief Introduction to Tragedy: Greek and English: Elizabethan tragedy is traced back to Greek tragedy, since Greeks are said to have pioneered the Western knowledge, be it Science, Arts, or Humanities—not necessarily Technology. The rich contribution of Greek dramatists like Sophocles, Euripides, Aeschylus and AristophanesRead More Comparing the Tragedies of Hamlet, Oedipus the King, and Death of a Salesman1023 Words   |  5 PagesComparing the Tragedies of Hamlet, Oedipus the King, and Death of a Salesman The tragedies Hamlet, Oedipus the King, and Death of a Salesman have strikingly different plots and characters; however, each play shares common elements in its resolution. The events in the plays’ closings derive from a tragic flaw possessed by the protagonist in each play. The downfall of each protagonist is caused by his inability to effectively cope with his tragic flaw. The various similarities in the closingRead More tragoed The Changing Tragedy of Oedipus Rex, Hamlet, and Desire under the Elms879 Words   |  4 PagesChanging Tragedy of Oedipus Rex, Hamlet, and Desire under the Elms nbsp; Tragedy can easily be considered the greatest of all genres due to the fact that it has withstood the test of time. Formally, tragedy employs something more complex than other genres. It is not part of a life full of happy endings. It is part of a bigger system of things. It is part of who we are. Perhaps tragedy is simply the art that truly imitates life.gt; Historically speaking, the great rises of tragedy have occurredRead MoreHamlet Soliloquies Essay1218 Words   |  5 PagesElizabethan dramas, there has been much discussion regarding the concept of tragedy in â€Å"Hamlet†. One definition of tragedy offered by the Oxford English Dictionary is ‘a serious play with an unhappy ending’. However, the concept is broader and more complex than the definition aforementioned. Aristotle is believed to have offered the first (and perhaps the most suitable) definition. According to Aristotle’s Poetics, a tragedy must involve a reversal of fortune of the main character. This character mustRead MoreWilliam Shakespeare s Hamlet 1474 Words   |  6 PagesBibliography There are no sources in the current document. Hamed Alanazi English 230 Dec 4, 2015 Hamlet Hamlet, a play written by William Shakespeare is very close to the dramatic conventions of the revenge in Elizabeth era. All the revenge conventions are used in Hamlet which made it a typical revenge play. Hamlet is one of those Elizabethan heroes considered themselves seriously mistreated by an influential figure with having a desire to avenge the crime against their family. Shakespeare learned

Advantages and Disadvantages Of Sampling Method Free Samples

Questions: 1. Discuss the advantages and disadvantages of having a sample of this size. What factors should be considered in decision on sample size? 2.What are the advantages and disadvantages of the current Sampling Method? 3.What are your suggestions to improve the Sampling Methods? 4.Discuss some of the problems in the process of data collection and how to address them in future study 5.What secondary Dataset can be used to check the representativeness of the sample and how can it be used? Answers: Introduction A certain proportion of data that has normally been used to represent the entire population is referred to as a sample. It has been used because it is not possible to collect data from the entire population (Moher et al, 1994). The parameter of the population is estimated from the calculated statistic of the sample taken for use. The number of elements in a set of study forms the population size while the number of elements available in the subset forms sample size. More often, researchers prefer large sample size to small ones because of their characteristics of covering the larger proportion of the population hence increasing the accuracy of the sample statistic (Bacchetti, 2002). In our scenario, the population size is sixty nine thousand from which a sample size of fifteen thousand was selected for use in the study. This sample size represented the number of bank workers who will be sampled. According to the standards of sample sizes, the suitable sample size for this study is 38 3 with 95 percent confidence level and a margin of error of 5 percent. Probabilistic sampling method was also used by the research institutions in ensuring for the fairness of sample selection. 1.Advantages of large sample size Large sample sizes help in obtaining the mean that is quality and precise. The precision of obtained mean will help greatly in the prediction of the population parameter since it covers larger fraction of the population. Outliers present or that might be present in the data are dealt with through the determination of the sample mean. It is important to deal with outliers because they totally differ with the mean and may give deceitful image about the sample or population (MacCallum et al, 1999). Larger sample sizes guarantee for the reliability of the sample mean that is used as the estimator of the population parameter. In order for a sample to fully reflect the population parameter, large sample size is always is normally preferred by the researchers. The quantity need to be pinned down as the standard error (Se) of the mean is therefore used to quantify the reflection of population mean. In each of the sample mean calculated, the standard error is essential. Due to the wider coverage of the population elements, this has been taken as one of the large sample advantages. Disadvantages of large sample size Large sample size is found to be so much involving and time consuming since it covers a wider proportion of the population of study. This makes the researchers to try to avoid it though its results are reliable and precise. Working with large sample size is also expensive to work with, like for example, in this our case, taking a sample of 15,000 bank workers in Belgium will take a lot of time and also the expense involved in the process will be high. A lot of time is required since the larger sample size is spread in the manner that the population is spread and thus collecting data from the entire sample will involve much time compared to smaller sample sizes. Due to its wider coverage, the expense that is involved in data collection process is also higher compared to expense that could be incurred in a small sample size. Factors to consider when choosing sample size When deciding on which sample size to work on, it is important to consider the size of the population so that the sample does not over represent it or under represent it. In this scenario, the research institutions assigned the duty will consider the total bank workers in Belgium (i.e. 69,000) that will later used to calculate the suitable sample size. If the surveyor wants to incur low cost in sampling, he or she will prefer small sample size. it will also help in determining how precise we should be with our data. Sampling whole lot of 15,000 Belgian bank workers will mean high cost incurred in the data collection process. Another factor to consider when selecting the sample size is prior information about the subject of study that will help in determining the size of the sample for use in the study. Prior information can be considered in making decision whether to increase or reduce the sample size. Prior mean and variance are some of the elements that are considered from prior information. Additionally, when choosing the sample size, practicality of the chosen sample size is important in that the size of the sample must be making sense and can be exercised. Among other factors is marginal error because of its reliability in the determination of the perfection of the sample. Marginal error will be affecting the breadth in which the calculate mean will lie on. Also it is important in the construction of the confidence interval level ones the confidence level is available. 2.Equal chances were provided for the bank workers to be selected in the sample by employing probability sampling methods. When applying probability, the chances will be ensured that they are greater than zero. In the process, human biasness is reduced since judgment of the researcher in the selection process is eliminated making the process fair for inclusion of all banks and the bank workers in the sampling process. Research institutions employed stratified sampling method. In this process, the research institutions first do the random selection of the banks that formed the strata then randomly select workers from the randomly selected banks, this ensured fairness in the selection process. Advantages Stratified sampling method gives more precision of the same sample size as compare to other probability sampling methods like the simple random sampling. In the estimation of the population parameter, precision is deemed important. Each stratums statistic will be calculated and their closeness compared to one another. The process is found to be cost effective as it only involves random selection of different baking institutions and workers over the entire population which makes it half completed because of its precision. The method is also flexible that it allows for the selection of any number of participants efficiently and with a lot of ease. Because lesser degree of judgment of the researcher is required, the process tends to be more effective and also results to accuracy in data selection. Compared to other sampling methods, it forms easier way of sampling since it does not involve complicated process. Additionally, technicality is not required in probability sampling methods; t his therefore provides room for anybody to being in a position to conduct the process. The only requirement is random assignment of numbers over the already identified strata. Disadvantages Stratified probability sampling method of selecting the sample results to the selection of specific class of samples to be used. The process is time consuming since the researcher is required to follow all due procedure such as first identifying strata and also going down to the strata to do the selection of individuals that will now participate in the process. The researcher may be filled with monotony when using this sampling method since the same procedure will be repeated several times for the required information to be obtained which in turn may reduce the efficiency of the surveyor. 3.Sampling method chosen may have influence on the outcome data for use in the analysis. For example, the method that was used in sampling the banks was found with biasness that will affect the results obtained from the study and the drawn conclusions (Mann, 2003). Dealing with such short comings, the researcher is supposed to ensure that they reduce biasness as much as possible to save on the results and their dependability. Biasness can be reduced through randomization which will require the researcher to ensure for equal chances of selection of the sample of study. This sampling technique so far is more effective since it ensures equality of selection of samples for use in the study. To improve sampling technique, the sample is divided into groups referred to as strata that must be showing relationship that is meaningful in the study. Differences in the response from the strata are eradicated through stratification for the data to reflect the entire population and ensuring the representation of each stratums opinion. In most of the cases, stratification is done by gender in order to take care of the divergent opinions and have all of them represented. Because each sampling method is concerned with precision in the analysis thereafter, testes methods are supposed to be conducted. This is done with the aim of ensuring that each sampling method chosen for use to satisfy research goals. Potential method is determined through precision and the cost associated. Standard error will be used in this study to measure the level of precision. In the process, smaller standard error will mean higher precision while larger standard error will mean lower precision of the used sa mple. 4.Most of the researchers have been using questionnaires in the collection of data from the respondents. Being that it is the preferred method of data collection does not mean that I is perfect since it is always associated with problems. One major disadvantage of using questionnaire for data collection is dishonesty of the respondents. Dishonesty has been arising as a result of respondents hiding the truth from the surveyor when answering the questions as provided in the questionnaires. Being that the questionnaires were sent to the respondents in our case, clarity of the questions may be lacked in the case a question is not clear hence may lead to misunderstanding of the questionnaire questions (Zaza et al, 2000). This problem is encountered as a result of considering some of the answers private by the respondents and fear of disclosure and desirability bias. This problem can be combated by assuring the respondents of their privacy and also keeping their identification confidential. In our scenario, questionnaires were not presented to the respondents face-to-face this may lead to the difficulty in understanding the questions and also interpreting them since they will lack clarity of the questions and guidelines on how to answer the questions. As a result, there will be variation of responses from the respondents since each one will have understood and interpret the questions differently, the provided answers may not have answered the question according the subject of study. Skewed results can be can be eliminated by ensuring that questions in the questionnaire are well structured, easy to read, understand and interpret. In the case where respondent have their agenda; biased information can be achieved in this case. They can have their opinions about the questions manipulated due to one reason or another. For instance, a questionnaire with many open ended questions may make it difficult for respondents to analyze the questions. In most cases, answers obtained from these questions are always individualized ad express personal opinions that cannot be quantified for analysis. 5.Representativeness of the data is checked using the secondary data that will be collected from the National Bank of Belgium in conjunction with Employment industry in Belgium. This data will act as the reference point for the data collected for use in the study. At the same time, the dataset will as well be used to collect data that will be termed relevant from other sources in the previous studies. Descriptive information is provided by secondary data that are important in offering support to the study that is being done and also offering them with dependable facts. Additionally, the variables used in the study are tested if there is a relationship that exists between them and also helping in building up the model. Secondary data are as well used in data mining where computer technology is used in studying the trend for the previous research by visiting large volumes of data. Among other uses of the secondary data, they are as well used in the identification of relevant sources in order to do away with plagiarism (Cooper, 2003). This helps in maintaining the quality and integrity of the studies. References Cooper, D. R., Schindler, P. S., Sun, J. (2003). Business research methods. Moher, D., Dulberg, C. S., Wells, G. A. (1994). Statistical power, sample size, and their reporting in randomized controlled trials.Jama,272(2), 122-124. Bacchetti, P. (2002). Peer review of statistics in medical research: the other problem.British Medical Journal,324(7348), 1271. Mann, C. J. (2003). Observational research methods. Research design II: cohort, cros sectional, and case-control studies.Emergency medicine journal,20(1), 54-60. Zaza, S., Wright-De Agero, L. K., Briss, P. A., Truman, B. I., Hopkins, D. P., Hennessy, M. H., ... Pappaioanou, M. (2000). Data collection instrument and procedure for systematic reviews in the Guide to Community Preventive Services.American journal of preventive medicine,18(1), 44-74. MacCallum, R. C., Widaman, K. F., Zhang, S., Hong, S. (1999). Sample size in factor analysis.Psychological methods,4(1), 84.

King Faisal Specialist Hospital and Research Center (KFSHRC) in Riyadh, Saudi Arabia

Introduction King Faisal Specialist Hospital and Research Center is one of the well-known Arabian hospitals treating patients with genetic diseases, supporting organ transplantation and activities. This organization is planning to enter a German market; therefore, there is a need to analyze the effectiveness of the chosen market and explain the peculiarities of the further entrance.Advertising We will write a custom report sample on King Faisal Specialist Hospital and Research Center (KFSHRC) in Riyadh, Saudi Arabia specifically for you for only $16.05 $11/page Learn More One of the Ghemawat’s frameworks, CAGE, will be used to achieve the desirable goal and understand why Germany is the country to pay attention to. Is it because of the fact that it is the largest population in the European Union? Or are there any other reasons connected with the economic development of the country? The current project aims at answering these and many other questio ns as well as presenting credible facts about Germany as one of the countries for King Faisal Specialist Hospital and Research Center to cooperate with taking into consideration the insights the chosen organization prefers to rely on. Cultural Distance Germany and Saudi Arabia have rather different cultural preferences and traditions that should be identified to promote a successful business entrance to the country. The following table consists of several important cultural differences crucial for both countries. Cultural Issues Germany Language This country remains German to be one of the European countries with the most native speakers. Religion Christianity is one of the preferable religions that unite people in different communities, but it does not influence the choices of treatment. Consumer habits 2014 is the period of German healthcare decline because of demographic changes, weather conditions, and the necessity to raise prices on different drugs; Low birth rates and the continuous aging population leads to the demand of remedies only for age-related illnesses. The country has to develop new approaches to treating a number of people under 60. Business attitudes German healthcare system is an example of how other European medicines should be organized; Health care is divided into private and public sectors; The principle of solidarity provides people with low incomes, who cannot benefit from the private health insurance (Clarke Bidgood 2013) Administrative Distance The governmental structures of the countries under analysis are also different and have to be analyzed properly by the KFSHRC to realize and be ready for the challenges and opportunities while entering the chosen sphere of life. As a rule, an administrative perspective touches upon the conditions of the governments of the countries and various political factors that may influence the development of the healthcare or research spheres. Administrative Issues Germany P olitical Stability After the World War II, the country demonstrates a powerful political system that aims at protecting human rights and freedoms The Basic Law helps to support the stability and define the rights and court foundations. Regulations The Federal Joint Committee regulates the healthcare sector of Germany. A solid degree of governmental regulations and appropriate social welfare are inherent to the German society (IBP 2015). Insurance Requirements Germany has one of the best health care systems in the whole world. The residents are provided with comprehensive health insurance coverage. Geographic Distance The geographic differences between Saudi Arabia and Germany are obvious. There is a burning necessity not only to compare but also to identify the possibility to integrate the differences and create a necessary door to be opened while entering the chosen market. The following geographic factors have to be considered by KFSHRC. Geographic Issues Ger many Infrastructure An appropriateness of the German infrastructure impresses a number of developers from different parts of the world; However, the current low infrastructure investments put the country’s position under threat as the one with unstable conditions for further development. Climate The country is characterized by a moderate climate with warm springs and summers and wet autumns and winters. People have to be ready for weather changes within a short period of time. Demographics Its population is about 80, 7 million in comparison to the one of Saudi Arabia with 28.8 million only (FindTheData 2015). The Germans live in big cities and enjoy the countries around. Economic Distance The connection between the economic and healthcare factors is evident in both countries. The better and more stable the economic systems of the countries are, the better conditions people have to improve their health. The list of the economic facts is offered in the tabl e below.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Economic Factors Germany Population The changing economic conditions make workers and employers to consider working hours and wages accordingly. 5,3% of Germans are unemployed. GDP and Economic Growth Though the German GDP is not the highest in Europe ($3.2 trillion), its growth is stable (0.5%) (2015 Index of Economic Freedom 2015). Germany is the country that exports it healthcare services around the globe using its reputation. Private Healthcare Market Workers with incomes more than  £50,000 per year or self-employed people can use public health insurance. A person has to make an agreement with an insurance company individually. A person’s age is considered to understand the level of health risks. Public Healthcare Market More than 80% of Germans use public health insurance. All workers have a cha nce to get private insurance calculated from their wages. Public health insurance does not depend on age or health conditions. Insights Relevant to KFSHRC Business The evaluation of the current population statistics in Germany shows that there are no significant changes, and the number of people living in the country is about 80 million. Though the Millennium was rich for Germany, nowadays, the country loses its rating as the most populated region in the European Union (Worldometers 2015). Therefore, it is necessary to pay more attention to the composition of the German population and understand what type of people is in need of medical professional help. There are not many children, who do need health care from other countries. At the same, the existed amount of adults and middle-aged people may be a solid basis for KFSHRC to promote their services in treating cancer and offer various transplantation operations. The income levels depend on the region where people live. Still , taken into consideration that more than 60% of Germans live in urban areas, their incomes are high indeed to promote themselves with the necessary health care treatment. The nature of Germans is particular indeed; not many people are able to understand the way of how a German person thinks and estimates the conditions around. However, it turns out to be clear that the Germans will never neglect their health and do everything to achieve the best conditions they have. Conclusion and Recommendations In general, the evaluation of cultural, administrative, geographic, and economic factors in regards to the German healthcare sector proves that the country under analysis is rich indeed but faces certain problems with population growth. The number of people living in Germany does not define the quality of healthcare offered.Advertising We will write a custom report sample on King Faisal Specialist Hospital and Research Center (KFSHRC) in Riyadh, Saudi Arabia specifically for you for only $16.05 $11/page Learn More There are certain private and public healthcare sectors that provide people with the required portion of treatment and health insurance. On the one hand, Germany is the country that can allow such organizations like KFSHRC entering the market spending fewer efforts and costs. On the other hand, it is hard to be sure that KFSHRC can stay in the country for a long time. As soon as the Germans get disappointed with the services offered or find its unimportance, KFSHRC may have low ratings and incomes. The company may be weak in comparison to some new entrants to the same sphere of life. Therefore, a number of recommendations may be given to KFSHRC with its intentions to enter the healthcare market in Germany. The only point that has to be mentioned is that KFSHRC should be ready for challenges and possible disappointments while cooperating with Germany and its people. The recommendations are: KFSHRC has to develop powerful adver tisements to introduce its services to people of different age and with different incomes. KFSHRC has to set several short-term goals and one long-term goal to be achieved within a certain period of time. It is wrong for KFSHRC to set high prices for its services. It is more important to attract as many people’s attention as possible. KFSHRC should consider the nature of Germans and be ready to explain that they do not want to substitute the German facilities just to offer a new approach for a healthcare sector. List of References 2015 Index of economic freedom 2015, Germany. Web. Clarke, E Bidgood, E 2013, ‘Healthcare systems: Germany’, Civitas. Web. IPB 2015, Germany: Healthcare sector organization, management and payment systems handbook. Lulu.com, Washington, DC.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More ‘Saudi Arabia vs. Germany’, 2015, FindTheData. Web. Worldometers 2015, Germany Population. Web. This report on King Faisal Specialist Hospital and Research Center (KFSHRC) in Riyadh, Saudi Arabia was written and submitted by user Judah V. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Race and Racism essays

Race and Racism essays Racism... What is racism? Why is there racism? And how can we get rid of it? These are the three questions that are important when talking about racism. In order to understand racism you must understand why there is racism. The author, Gloria Yamato, says that the main reason why we have racism is because people want to have a sense of power and privilege over another group. I think this is true not only in the human race but in most species. Everyone wants to be able to have power and in order to have power you must defeat or overpower others. This is why there is racism. Racism is the systematic, institutionalized mistreatment of one group of people by another based on racial heritage. In this article the author starts out by saying that racism is difficult to eliminate, but some people think it can be dealt with in a workshop but she thinks that it will take many years to deal with since it took a few hundred years to grow. This articles main topic is oppression. The author talks about the oppressors and the oppressed. Oppression is starting to be familiar in society and therefore it starts to feel comfortable and natural and also right. This is called internalized oppression. The reason why racism is so hard to beat is because, like a virus, when you come up with a cure or answer, it has a new problem or takes a new form. Racism can be separated into four different types. The first type is aware/blatant racism. This is when racists just come out and say to a person that they are being prejudice on the basis of theyre skin color. The second type of racism is aware/covert racism, which is when racists are being racist but just not saying it. For example, having a Now Hiring sign up and then saying that the position was just filled when really they are just being racist. The next type of racism the author talks about is unaware/unintentional racism. This is when the racist ...

The Top 6 Things You Should Never Sacrifice For Any Job

The Top 6 Things You Should Never Sacrifice For Any Job We all want that same astronomic rise to the top. But there are a few standards we should not be willing to compromise in the interests of success. Here are 6 examples of things not worth sacrificing on the altar of the corporate ladder. Your BackboneDon’t let yourself be abused, ridiculed, belittled, or harassed. There are plenty of systems in place to protect employees from these sorts of things. Show that you have a little backbone and some unflappable dignity and take advantage of them. At very least, you’ll be helping to ensure the next person doesn’t suffer similar maltreatment.Your SoulIt’s not all about the Benjamins. Success won’t be worth much if you’ve sold your soul to get it. Remember that your self worth is not tied to the size of your paycheck, or the fanciness of your car or your apartment. Not everyone can have a private jet. If you’re ever tempted to do something mercenary just to get paid, don’t. Take the high road instead. You can’t buy happiness. And once you spend your integrity, it’s very hard to build it back.Your Self-RespectIt’s important to fit in to your workplace culture, and to espouse the kinds of values your bosses emphasize. But doing something that feels wrong or abhorrent in any way to you just because you feel it’s what’s expected of you? That sucks. If you start to hate yourself for conforming to the questionable standards of others, then start looking for another job. Staying isn’t worth it.  Your IntegrityYour values are important. Shedding them out the window on your way to the top of the heap? Lame. Loyalty, honesty, empathy, graciousness†¦ these are important things that probably helped get you where you are. Protect them at all costs.If you have a hard time figuring this one out, make a list of the values most important to you and tack it up somewhere you will see it often. If you ever feel in danger of compromising any one of them, stop what you’re doing and re-strategize. When you still like yourself at 80, you’ll be glad you did.Your HealthIn the savage quest to succeed, it’s so easy to give up on all the so-called creature comforts like whole, healthy foods, nutrition, exercise, sleep, self-care. The list goes on. Take stock of your health and then do a thorough realigning of your habits. What good is success if you’re too exhausted, depleted, depressed to enjoy it? A work-life balance is important and will keep you fresher and sharper longer.Your PurposeYou’re so busy trying to get to the top of the next horizon that 5 or 10 years have gone by and you don’t remember why you went in this direction with such tenacity in the first place. Remember to have a bigger goal- your calling, if you will- and keep that goal in sight. Try and make every move somehow in service of this greater dream. Ask yourself where you want to be in 25 or 50 years, and make sure you’re taking steps, however incremental, to get there.

Funding Alternatives for City Hall Term Paper Example | Topics and Well Written Essays - 2000 words - 2

Funding Alternatives for City Hall - Term Paper Example The city enjoys net capital assets of about 57.9 million dollars, general fund of about 14.4 million dollars and debts running up to 35.4 million dollars. According to the city’s financial statements, per capita income is about 1, 697 dollars. The city requires more finances to fund expansion plans, provide vital services and clear the outstanding debts. Several measures are being put in place to make good use of the available assets. Some of the vital projects at hand include; public works yard, city hall and a public safety building. The main areas of sourcing for finances are revenue bonds, general obligation bonds and limited general obligation bonds. The development objective is the drop in the challenges that the city faces and its causes through partnership approach that is harmonized by the city authorities. The first phase of the project was to conduct a survey which will provide a source of reference for the formulation of strategy by defining the various funding options, including an identification of the key components and actors for effective completion of the highlighted projects. Sustainable livelihoods are those that are built on a scheme that offer a way for survival without exposing the natural reserve base. In this regard, one of the strategic areas of focus of the city’s framework and the residents is transparent resource management. The program focuses on the city levels on improving management structures to make them more receptive to the needs of the people, reinforce participation of citizen and aid groups to relate more efficiently with authorities. The City of Maitland is faced with formidable challen ges of rapid urban growth, diminishing resources and increasing global competition, all of which result in the challenges within the city’s administration. Nonetheless, the authorities have demonstrated an inspiring level of elasticity and capacity to contain the challenges as a sign of good

Lack of parking in asu campus Essay Example | Topics and Well Written Essays - 1500 words

Lack of parking in asu campus - Essay Example The university receives over 2000 visitors a day. The parking space cannot accommodate all vehicles hoping to park on the campus. Students park outside the university premises in order to reduce the problem of congestion and high parking fee. They park at a distance of 15 minutes to 1hour’s walk to campus. Some of the students are now forced not to come with their vehicles to school. I propose ASU to reduce the cost of campus parking and provide additional parking. Different plans have been laid down to solve fee payment of the vehicle. Generally, the students of ASU should not be involved in paying the parking fee. The university authority has also tried to solve the problem through instituting fines on those who fail to pay the parking fee, putting up more buildings and shades for parking. I think that there is no need for raising fee payment for parking to the students of the ASU since the university should cater for their issues. Parking the vehicles outside the campus compound is not safe for parking since it is risky (Todd Web). I therefore, wish that the institution should reduce payment fees to the students than to the visitors. However, there is no need for the campus students to pay for the parking fee since they are entitled to use the campus resources simply because they pay the fee. ASU entered in to a contract with a private developer to begin constructing a hotel and a conference centre on Mill Avenue and University Drive (Arizona State University Web). This was done in order to create more space for students’ recreation and parking. Parking and Transit Services was established to curb the complex parking situation at the campus. The regulations are published and made law in all the premises of ASU for easy utilisation of the parking spaces (Yara Web). The university authority assigned the duty of providing parking areas on the campus, imposing fines and collection of

American Writers Essay Example for Free

American Writers Essay ENG 4U1 – Film and Literature Comparative ISP Choose your ISP Topic below. For that topic, you must choose one corresponding film and one corresponding novel from the list below. You will then work towards completing a comparative analysis of the two chosen works. The steps of the ISP are as follows: U1A5 – Statement of Intent/ISP Proposal U2A6 – ISP Progress Report #1 (here you will review your ISP novel) U4A1 – ISP Annotated Bibliography U5A1 – ISP Progress Report #2 (here you will review your ISP film) U5A2 – ISP Thesis/Outline U5A4 – Final ISP Essay. ISP TOPICS FILM CHOICES NOVEL CHOICES Personal Liberation/Redemption Gran Torino Rocky Balboa Albert Camus, The Outsider Carol Shields, The Stone Diaries Ernest Gaines, A Lesson Before Dying Ian McEwan, Atonement Jane Urqhart, The Stone Carvers John Irving, A Prayer For Owen Meany Khaled Hosseini, The Kite Runner Margaret Atwood, Surfacing Margaret Laurence, The Stone Angel Miriam Toews, A Complicated Kindness Oscar Wilde, A Picture of Dorian Gray Roberston Davis, Fifth Business Walter Lamb, She’s Come Undone Destructive Nature of Dreams American Gangster. There Will Be Blood Brian Moore, The Passion of Judith Hearne F. Scott Fitzgerald, The Great Gatsby John Steinbeck, The Pearl John Steinbeck, Of Mice and Men Mordechai Richler, The Apprenticeship of Duddy Kravitz Toni Morrison, The Bluest Eye Utopia/Direction of the Future Children of Men The Road Aldous Huxley, Brave New World Anthony Burgess, A Clockwork Orange Cormac McCarthy, The Road George Orwell, 1984 Margaret Atwood, Oryx and Crake Margaret Atwood, A Handmaid’s Tale Ray Bradbury, Fahrenheit 451 Journey Motif Rain Man Motorcycle Diaries  A. Manette Ansay, Vingear Hill Arundhati Roy, The God of Small Things Betty Smith, A Tree Grows in Brooklyn Cormac McCarthy, The Road John Steinbeck, The Pearl Khaled Hosseini A Thousand Splendid Suns Khaled Hosseini, The Kite Runner Kim Edwards, The Memory Keeper’s Daughter Marina Nemat, The Prisoner of Tehran Paolo Coehlo, The Alchemist Salman Rushdie, Satanic Verses Sue Monk Kidd, The Secret Life of Bees William Faulkner, As I Lay Dying Destructive Nature of War Avatar The Hurt Locker Anne Michaels, Fugitive Pieces Denis Brock, The Ash Garden. Elie Wiesel, Night Ian McEwan, Atonement Joseph Boyden, Three Day Road Joseph Keller, Catch-22 Joy Kogawa, Obasan Laura Esquivel, Like Water For Chocolate Markus Zusak, The Book Thief Pat Barker, The Ghost Road Timothy Findley, The Wars Non-Conformist Hero Juno Iron Man Anthony Burgess, A Clockwork Orange J. D, Salinger, The Catcher in The Rye John Irving, A Prayer For Owen Meany Joyce Carol Oates, Foxfire Ken Kesey, One Flew Over The Cuckoo’s Nest Kim Edwards, The Memory Keeper’s Daughter Mark Haddon, The Curious Incident of the Dog in  the Nighttime Miriam Toews, A Complicated Kindness Roddy Doyle. A Star Called Henry Sue Monk Kidd, The Secret Life of Bees Immigrant Experience Lost in Translation In America Anne Michaels, Fugitive Pieces Barbara Kingsolver, The Poisonwood Bible Brian Moore, The Luck of Ginger Coffey Frank McCourt, Angela’s Ashes Jane Urquhart, The Stone Carvers Joy Kowaga, Obasan Margaret Laurence, The Diviners Michael Ondaatje, In the Skin of a Lion Mistry Rohinton, A Fine Balance Nino Ricci, Lives of the Saints Role of Women Revolutionary Road An Education. Alice Walker, The Colour Purple Anita Diamant, The Red Tent Anne Marie MacDonald, Fall On Your Knees Arthur Golden, Memoirs of a Geisha Barbara Kingsolver, The Poisonwood Bible Bernhard Schlink, The Reader Frank McCourt, Angela’s Ashes Khaled Hosseini A Thousand Splendid Suns Kim Edwards, The Memory Keeper’s Daughter Margaret Atwood, The Edible Woman Margaret Atwood, The Handmaid’s Tale Miriam Toews, A Complicated Kindness Sue Monk Kidd, The Secret Life of Bees Tennessee Williams, A Streetcar Named Desire Toni Morrison, The Bluest Eye Wally Lamb, She’s Come Undone.

Personal Behavior Modification Essay -- Psychology

  Ã‚  Ã‚  Ã‚  Ã‚  Water makes up 75% of human body. It is the most important ingredient in our bodies. Today many people ignore drinking water and concentrate more into the carbonated drinks. One of the main reasons I would think people drink more carbonated drinks (such as sodas and sport drinks) is because of the way a company hype up their products and use their marketing strategies to influence people into buying them. Many benefits come out of drinking water. First, it quenches one’s thirst much better than any carbonated drinks. Second, it keeps one’s skin clear and healthy looking. In addition, it protects the human body from several diseases. Many people choose drinking sodas and sports drinks than water because water does not have much of a taste and carbonated drinks are flavored and tasteful. I guess I am one of those people who has being caught on to the hype of the soda companies. I do not really drink much water I would say I barely drink two cups a day, but I know the how good water is for my body. So I am modifying my behavior by adding more water to my diet. Target Goal-   Ã‚  Ã‚  Ã‚  Ã‚  I have being drinking a lot of sodas and sport drinks, and maybe barely two cups a day of water. I guess I am one of those people who care more about the taste then its contents but I have to change to have a longer lasting health. I know the advantages and benefits of water so I am going to reduce drinking carbonated drinks and concentrate more on drinking water. One of the benefits I see that comes out of drinking water is I will be saving a lot of money on sodas and sport drinks. But the main reason to drink water would be to achieve good and better health. Design-   Ã‚  Ã‚  Ã‚  Ã‚  I drink around one cup of water everyday. Therefore, I will start my baseline recording from drinking a cup a day. I am going to start my first week off with drinking 2-3 cups a day for 5 days a week. My overall goal is to drink 10 cups of water per day for 5 days a week by end of this assignment. I decided to use the changing-criterion design for the modification to drink more water. In this design, I am going to increase my criterion by adding 2 drinks to the previous week for 5 days week every week. The first week I will start out with drinking 2 cups per day for 5 days a week. And then finally the 5th week end up at 10 cups for 5 days a week. My detailed criteria of the treatment phase are going to... ...th 10 cups for 5 days a week.   Ã‚  Ã‚  Ã‚  Ã‚  The fifth week rolls around with 10 cups a day for 5 days week. I wasn’t really sure about this week but I also wasn’t about to give it up. I planned out the next 5 days so I finish my criteria of 10 cups a day. I would carry the bottle around with me and keep track of how many cups I was going through. I started doing that Sunday and I did it till Thursday. I made it by drinking 10 cups a day for 5 days a week. I am not sure if I will be able to keep pace with the way I did for the previous weeks. But I am sure that I will be drinking a lot of water then before. Conclusion-   Ã‚  Ã‚  Ã‚  Ã‚  I made my goal of drinking 10 cups a day for 5 days a week. It felt good to have set my mind on something and actually accomplish it. I felt challenged and disciplined, which were sometimes difficult but good to have. I hope to keep up with this program and drink some more water. I don’t know if I will have as much water consumption as I did during the project but I sure will be drinking more water than I used to before this program. I had 156 cups of water within these 5 weeks of program. I am glad I did this project and have a great feeling of accomplishment.

Equality and diversity Essay

You should use this file to complete your Assessment. The first thing you need to do is save a copy of this document, either onto your computer or a disk Then work through your Assessment, remembering to save your work regularly When you’ve finished, print out a copy to keep for reference Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name, the course title and the Unit and Assessment number. Please note that this Assessment document has 11 pages and is made up of 5 Parts. Name: Part 1: Living in a diverse world 1. What is meant by diversity? The word diverse means different and varied. Diversity recognises that though people have things in common with each other, they are also different and unique in many ways. 2. Describe the community you live in. Highlight some of the variations you may observe in terms of: Interests Beliefs Ages Lifestyles Personal, social and cultural identities. In my community it has a great diversity of people. There are some retired and young people, an ex-vicar, my neighbours are Indians and I also have Italian, Spanish and Polish people on my street. Some people are single, others married, and some have children. There is also a gay couple on my street. Many people on the street have children. There is a spiritual church, a Christian church and a Kingdom of Jehovah’s witnesses. There also are many local restaurants offering a huge choice of cuisine In a few short sentences I have shown the variations in age, beliefs, interests, national origin, marital status, sexual orientation and religion 3. Explain how the variations in question 2 contribute to the diversity of the community. The variations in question 2 show us that my community is diverse having different people and it can contribute for a better community because it brings: Wide range of experiences and opportunities for the whole community. Everyone the opportunity to learn about religions other than their own. Food from different parts of the world allows everyone in the community to have a small sample of different cultures. People the chance to experience different things outside of what they are normally accustomed to. 4. Give some examples to explain how diversity: Enhances your life Enhances the local community Enhances this country. The example of how diversity enhances my life is that it teaches me to be more tolerant and I can learn how to live in society with so many different people. Diversity enhance the local community by encourage friendships and relationships over shared or new interests. Because of the differences it brings to the community a number of different interests. Diversity enhances this country by bringing a huge number of different products and services for people, the opportunity to to learn about different cultures. 5. Describe what it means to respect people’s differences and why it is important to respect differences. Respect people’s differences is when you recognising that another person is different and don’t behave unpleasantly or illegally when you recognize that the person has a right to be different. Respect people’s differences is important as people are better able to live their lives peacefully when respecting each others differences. By tolerating others, you create an environment where others are also encouraged to accept you for what you are. Once you have completed this Part of your Assessment, save the work you have done so far – you will need to send your work to your tutor for marking when you have completed all five Parts of this Assessment. Part 2: Describing yourself in a diverse society 1. For a person you know, describe the individual factors that make him / her who they are. Name: Defining factors Brief description Physical characteristics He is tall and quite slim. He has got an oval face with bright blue eyes. He has short brown hair. He seems to be in his 40s. Emotions He always seems to be in a good mood, is a kind person always trying to help others. He is funny most of the time he makes people laugh. Likes He is brilliant with people, very smart person, with an incredible sense of humour. Dislikes He thinks know-it-all, always late and some time he can be bossy. Values and beliefs He is devoted to his family and a honesty man. 2. Describe yourself in terms of: Personal interests I am passionate about travelling and different languages; I have lots of different book about languages in my shelf. When possible I like to travel and visit the countries. Religion / culture I am catholic, I attend church once a week and when possible I read the bible at home. Geography. I come from Brazil, because I from there I am immerge into the Brazilian community in Swindon. I also have some particular taste and way that comes from my country as for example: Food, music and even the way I express myself. 3a. Explain what is meant by having multiple identities. It means the various identities a person may have, Example: Father, Brother, Son, Friend, Boss etc. 3b. Give three examples in relation to people you know. Example 1: Example 2: Example 3: 4. What is meant by shared identity? 5. Explain and give examples of how an individual can identify themselves as belonging to a number of different groups. 6. Describe yourself in terms of your multiple identities. Once you have completed this Part of your Assessment, save the work you have done so far – you will need to send your work to your tutor for marking when you have completed all five Parts of this Assessment. Part 3: Stereotyping and labelling 1a. What is meant by stereotyping? 1b. What is meant by labelling? 2. Explain why some people stereotype others. 3. Provide two examples of the damaging effects that stereotyping and labelling can have on people. 4. Provide at least two examples of the way stereotyping is perpetuated in society. Once you have completed this Part of your Assessment, save the work you have done so far – you will need to send your work to your tutor for marking when you have completed all five Parts of this Assessment. Part 4: Prejudice and discrimination 1. Define prejudice and discrimination. 2. Explain how people may develop prejudices. 3. Describe the following types of discrimination. Type of discrimination Description Dual discrimination Multiple discrimination Positive discrimination Discrimination arising out of disability Discrimination by association 4. What is meant by the term protected characteristics? 5. What is the difference between direct and indirect discrimination? Give two examples to illustrate your point. 6. Describe the effects that discrimination and prejudice can have on people. Once you have completed this Part of your Assessment, save the work you have done so far – you will need to send your work to your tutor for marking when you have completed all five Parts of this Assessment. Part 5: Having an equal opportunity 1. Describe what equal opportunities means in relation to: Education Housing Healthcare Employment. 2. Outline the inequality problems that persist in terms of pay for men and women. 3. Describe two other signs of inequality that haven’t already been covered in this Assessment. Now that you have completed all five Parts of this Assessment, go to www.vision2learn.com and send your work to your tutor for marking.

Aida Play Analysis Essay

The musical Aida was written by Auguste Mariette based on Giuseppe Verdi’s Italian-language opera. 2nd Flight Productions using the stage at Chantilly High School performed the musical. The musical was based on the legend of Aida, the Nubian princess who was captured as a slave to Radames, the captain of Egypt. The performance is divided into two acts and it started with Radames fianci , Amneris, as a statue during the present times in a museum. The museum displayed a tomb with the carvings of a man and a woman buried together. Amneris’s statue begins to sing and tells the tale behind the tomb. The set for the museum was sufficiently constructed for the story. The tomb was realistic and the background sets of Egyptian writing were appropriate to the feeling and style. However, at first it was difficult to grasp who Amneris was when she sang because she was position center right and maybe a little down right of the stage. There were no other props that clearly indicated that she was part of the museum and that she was a statue. There was a back narrow parallel platform that elevated her separate from the ground. The ensemble members were the museum tourists observing the artifacts. However they were on the ground level and there were no indications of them acknowledging her as a fellow artifact of the museum. Throughout the play, Aida is a strong character who deeply cares about her people. In the plot she hides her identity as the Nubian Princess to save her people. The actress did an amazing job portraying those characteristics. Her voice was powerful and so phenomenal that each song she sung moved me. Every emotion she evoked moved the audience through her acting and her singing. There was moment where the actress belted out a song that described the struggles of being a princess of Nubia. Her body language was like a building wearing away and her facial expressions revealed pain and sorrow. Another moment that was very effective was when she finally accepted her love for Radames. Her body language was playful, her voice was light and her facial expression was soft and more youthful. She was the best and most excellent actress in the play. The lighting had its good effects and bad effects. During serious moments, the lighting was used well and isolated the light towards the main characters. However, when the music became lively, the lighting was in all different colors, similar to a disco lighting, which I found unnecessary and sloppy for a historical musical. The costuming was decent as well but I expected more from a community theatre company. The costumes would be acceptable for a high school production but not a community one. The slave clothes were fine and tattered; however, the fabric was new and it appeared new from stage. Since the setting is in historical times, the fabric must invoke that. The costume for Aida throughout the play was in a shiny fabric that was glittery. This was an anachronism since the setting, again, is in historical times. The ensemble was probably the poorest aspect of the play. In every act they were in, they were never in synch with each other. No one seemed to listen or hear each other. The ensembles made careless mistakes with their hands fidgeting, their eyes not focused and the acting did not seem like acting. In acting, the actor must have a purpose or goal to evoke good acting; however the ensemble did not do that. They moved around with unmotivated movement. Their dance, however, was stronger than their acting. At times they were no in synch but they did decent on their dances. I wished that the ensemble danced with more diverse movements. The dances seemed a little parallel and conformed to the same movements at times. The ensemble men were Radames soldiers in the beginning and did a dance routine that had the characteristics of a march. The performance of the ensemble however, was poor. Their entire routine was not in synch and it was sloppy. In order to portray as soldiers, they should have had more cut and dry movements that were sharp and strict. However, they performed as if they were relaxed and bored. It was more of a casual walk than a march. Towards the end the soldiers did an impressive break dance when the song lifted from its austere melody, however I found it unnecessary. Overall the musical was satisfactory as a community musical. The background music was appropriate, the main actors were excellent in portraying their characters and the songs were sung on key. Although there were many errors in setting, and ensemble members, the director succeeded in telling and portraying the story of Aida in a reasonable fashion.

Case Study Analysis Essays - IOS, Videotelephony, Free Essays

Case Study Analysis Essays - IOS, Videotelephony, Free Essays Case Study Analysis PSY/322 July 13, 2015 Case Study Analysis Consumer behavior and purchasing decisions are influenced by several factors. These factors are even greater when a company chooses to expand its business operation from domestic markets and go into new international markets. Before businesses make this leap, they need to ensure that they conduct a very thorough cross-cultural market analysis to verify that the new market will be profitable. In this paper, I will analyze two cases involving global companies that failed to conduct a proper cross-cultural market analysis before entering a new foreign market. The two global companies that I will discuss are Apple and the Walt Disney Company. Apples case involves the 2008 lackluster release of the iPhone in Japan and the Walt Disney Companys 2005 controversial decision to offer Shark Fin Soup at Hong Kong Disneyland. IPhone Release in Japan For this case study analysis, I will use Yukari Iwatani Kanes newspaper article titled Apples Latest iPhone Sees Slow Japan Sales. Kanes article discusses the numerous reasons behind Apples disappointing IPhone release in Japan. The release in Japan had been so disappointing because they sold less than 500,000 of the IPhones compared to their project 1,000,000 sales (Kane, 2008). The reasons for this huge failure can be attributed to Apple not doing its research prior to the IPhone release. I will now discuss the lessons learned by Apple on how the Japanese consumers behavior and purchasing decisions are different than the rest of the world. I will also evaluate how the differences in consumer behavior across cultures affect marketing mix strategy. Lessons Learned by Apple Some of Apples biggest marketing tools that it was using to promote the latest IPhone in Japan were its technological capabilities. However, a very important and costly lesson that Apple learned was that Japan is typically ahead of the technological curve when it comes to electronics capabilities when compared to the rest of the world. An example of Japans advanced technological capabilities were that high-end digital color displays, satellite navigation, digital cameras, digital TV-viewing, and music players were standard features on Japanese cellphone before the IPhone was rolled out, yet the IPhone did not include these features.(Kane, 2008). A very culturally important technological features that the IPhone was missing out on was the use of Emojis for texting and email (Kane, 2008). In the Japanese culture, Emojis are a staple in creating appealing texts and emails. A financial technology that the Iphone was lacking was a chip that is used as a train ticket, debit card, or credit card (Kane, 2008). The chip made paying for purchases or boarding a train very quick and convenient for Japanese Consumers. The technologies mentioned above were all missing in the latest IPhone that Apple had brought to Japan. On the other hand, Apple promoted and marketed technologies in the IPhone that Japanese customers had either already been experiencing for years or that were completely new to them. One technology that was promoted was the inclusion of the 3G data network technology to gain access to the internet. Yet in Japan access to the 3G data network was not a new or exciting feature for potential Japanese consumer, because Japanese consumer have had access to it for several years before the IPhone was introduced (Kane, 2008). One of the new features that the IPhone had that was new to the Japanese consumer was the touch screen. Nevertheless, this new feature caused concern for a large number of Japanese cellphone users because they were anxious that they would have trouble getting use to the touch screen (Kane, 2008). Consumer Behavior Across Cultures Affect Marketing Mix As pointed out in the above paragraphs, consumers have expectations when a new product is in marketed. It is extremely important that businesses understand that not all markets have the same needs and wants. For example, the marketing strategy of using the 3G data network for United States customers was an excellent marketing strategy for Apple but a huge failure for Japanese customers. If Apple would have focused on marketing and promoting other features of the IPhone that Japanese consumer would have found appealing they would have had better sales. Shark Fin Soup at Hong Kong Disneyland For the second case

Mercury Facts - Periodic Table of the Elements

Mercury Facts - Periodic Table of the Elements Mercury is the only metallic element that is a liquid at room temperature. This dense metal is atomic number 80 with element symbol Hg. This collection of mercury facts includes atomic data, the electron configuration, chemical and physical properties, and history of the element. Mercury Basic Facts Symbol: HgAtomic Number: 80Atomic Weight: 200.59Element Classification: Transition MetalCAS Number: 7439-97-6Mercury Periodic Table LocationGroup: 12Period: 6Block: d Mercury Electron Configuration Short Form: [Xe]4f145d106s2Long Form: 1s22s22p63s23p63d104s24p64d105s25p64f145d106s2Shell Structure: 2 8 18 32 18 2 Mercury Discovery Discovery Date: Known to the ancient Hindus and Chinese. Mercury has been found in Egyptian tombs dating to 1500 B.C.Name: Mercury derives its name from the association between the planet Mercury and its use in alchemy. The alchemical symbol for mercury was the same for the metal and the planet. The element symbol, Hg, is derived from the Latin name hydragyrum meaning water silver. Mercury Physical Data State at room temperature (300 K): LiquidAppearance: heavy silvery white metalDensity: 13.546 g/cc (20  °C)Melting Point: 234.32 K (-38.83  °C or -37.894  °F)Boiling Point: 356.62 K (356.62  °C or 629.77  °F)Critical Point: 1750 K at 172 MPaHeat of Fusion: 2.29 kJ/molHeat of Vaporization: 59.11 kJ/molMolar Heat Capacity: 27.983 J/mol ·KSpecific Heat: 0.138 J/g ·K (at 20  °C) Mercury Atomic Data Oxidation States: 2 , 1Electronegativity: 2.00Electron Affinity: not stableAtomic Radius: 1.32 Ã…Atomic Volume: 14.8 cc/molIonic Radius: 1.10 Ã… (2e) 1.27 Ã… (1e)Covalent Radius: 1.32 Ã…Van der Waals Radius: 1.55 Ã…First Ionization Energy: 1007.065 kJ/molSecond Ionization Energy: 1809.755 kJ/molThird Ionization Energy: 3299.796 kJ/mol Mercury Nuclear Data Number of isotopes: There are 7 naturally occurring isotopes of mercury..Isotopes and % abundance: 196Hg (0.15), 198Hg (9.97), 199Hg (198.968), 200Hg (23.1), 201Hg (13.18), 202Hg (29.86) and 204Hg (6.87) Mercury Crystal Data Lattice Structure: RhombohedralLattice Constant: 2.990 Ã…Debye Temperature: 100.00 K Mercury Uses Mercury is amalgamated with gold to facilitate the recovery of gold from its ores. Mercury is used to make thermometers, diffusion pumps, barometers, mercury vapor lamps, mercury switches, pesticides, batteries, dental preparations, antifouling paints, pigments, and catalysts. Many of the salts and organic mercury compounds are important. Miscellaneous Mercury Facts Mercury compounds with the 2 oxidation states are known as mercuric in older texts. Example: HgCl2 was known as mercuric chloride.Mercury compounds with the 1 oxidation state are known as mercurous in older texts. Example: Hg2Cl2 was known as mercurous chloride.Mercury is rarely found free in nature. Mercury is harvested from cinnabar (mercury(I) sulfide - HgS). It is extracted by heating the ore and collecting the mercury vapor produced.Mercury is also known by the name quicksilver.Mercury is one of the few elements that is liquid at ordinary room temperatures.Mercury and its compounds are highly poisonous. Mercury is readily absorbed across unbroken skin or though the respiratory or gatroinstestinal tract. It acts as a cumulative poison.Mercury is very volatile in air. When room temperature air (20 °C) is saturated with mercury vapor, the concentration greatly exceeds the toxic limit. The concentration, and thus the danger, increases at higher temperatures.Early alchemists believ ed all metals contained varying amounts of mercury. Mercury was used in many experiments to transmute one metal into another. Chinese alchemists believed mercury promoted health and extended life and included it with several medicines.Mercury readily forms alloys with other metals, called amalgams. The term amalgam literally means alloy of mercury in Latin.An electrical discharge will cause mercury to combine with the noble gases argon, krypton, neon, and xenon.Mercury is one of the heavy metals. Many metals have a higher density than mercury, yet are not considered to be heavy metals. This is because heavy metals are both extremely dense and highly toxic. Sources Eisler, R. (2006). Mercury hazards to living organisms. CRC Press. ISBN 978-0-8493-9212-2.Greenwood, Norman N.; Earnshaw, Alan (1997). Chemistry of the Elements (2nd ed.). Butterworth-Heinemann. ISBN 0-08-037941-9.Lide, D. R., ed. (2005). CRC Handbook of Chemistry and Physics (86th ed.). Boca Raton (FL): CRC Press. ISBN 0-8493-0486-5.Norrby, L.J. (1991). Why is mercury liquid? Or, why do relativistic effects not get into chemistry textbooks?. Journal of Chemical Education. 68 (2): 110. doi:10.1021/ed068p110Weast, Robert (1984). CRC, Handbook of Chemistry and Physics. Boca Raton, Florida: Chemical Rubber Company Publishing. pp. E110. ISBN 0-8493-0464-4. Return to the Periodic Table

Motivation in a Multigenerational Radiologic Science Workplace Research Paper

Motivation in a Multigenerational Radiologic Science Workplace - Research Paper Example Since the inception of management-related studies, the area of employee motivation has been emphasized in various ways. This discourse presents a brief review of motivation factors for radiological sciences workforce based on a specific study conducted by Kalar (2008). Earlier, classical management theories proposed employee motivation practices such as incentives and bonuses. The pioneer of scientific management, Fredrick Taylor asserted that the main aim of management should be to secure maximum prosperity for the employer, coupled with the maximum prosperity for the employee (qtd. in Schermerhorn, 2010). Taylor believed that extra income will motivate employees to work extra and with greater efficiency, and hence incentives would be an effective way to motivate the employees. Later, the human relations movement led by Hawthorne experiments of Elton Mayo proved that employee motivation can be enhanced through employee participation and involvement with the leadership teams (Bratton , 2001). From a motivation perspective, numerous theories can be found, in literature that describe various motivating factors and ways to motivate. A few of these theories include the Maslow’s needs theory, Alderfer’s ERG Theory, Herzberg’s two-factor theory or the motivation-hygiene theory, McClelland’s 3-needs Theory, Vroom’s expectancy theory, satisfaction-performance theory, goal-setting theory, Reinforcement theory etc. Whatever be the theory, the main point derived from them is that employees will be motivated if they get what they desire and value. A similar pattern was observed in Kalar’s (2008) study conducted in a radiologic science workplace. Kalar’s (2008) study presents a very interesting and different perspective on employee motivation in comparison with other researches on employee motivation. Radiological sciences workplaces comprise of healthcare professionals, technical personnel, caregivers etc., that deal with pro viding radiological services to patients. Hence, these workplaces employ highly diverse work professionals. Kalar’s (2008) study is one of its kinds that was conducted in a radiological science workplace consisting of four generational cohorts or age groups with distinct attitudes, values, work habits and expectations. This study provides current managers with a framework that enables them to accommodate most of the motivational needs of such diverse workforce. According to Chew and Relya-Chew (2007), radiology specialists are self-motivated individuals with high levels of intrinsic motivation. Although radiological sciences professionals experience other motivational factors such as high pay package, hygienic work conditions, job satisfaction, growth etc., it is important that their intrinsic motivation is nurtured constantly. Kalar’s (2008) study explains how intrinsic motivation of these RS specialists can be nurtured. In fact, Kalar’s (2008) findings related to motivating factors to each of these groups can be related to Vroom’s Expectancy theory. This theory proposes that an individual’s motivation depends upon the belief that his/her efforts could lead to high or better outcome and

The Service Quality in Bunzl Limited from the Customers' Perspective Essay

The Service Quality in Bunzl Limited from the Customers' Perspective - Essay Example It opens up a battle of supremacy between the workers’ union and the management. Watsons also has unnecessarily huge number of managers (actually 40) when the total workforce is just 200. It is impractical to have such a small company having 20 percent of the workforce at the management level. This means there is too much control and pressure towards the ordinary workers. As suggested, Managing Director Gordon Watson operates in a hands-off style where he rarely ventures in the shop-floor. It seems he has added many boxes in the chart so as to be left with little work to do. Organisational design is almost synonymous to organisational architecture. This architecture is designed to enable the company to realise its objectives as outlined in both its mission and vision. It acts as the basic infrastructure that supports all business processes and it should enable the company to take advantage of its core qualities (Triplett 2007). Watsons fails hugely also in this respect owing t o the fact that it operates without a concrete mission or vision. H&M Consulting is depicted as a successful company that has changed with the changing business environment by adopting better organisational structure and design. Considering its large global presence in 120 countries, the company has to have a reliable and practical organisation design and structure. Unlike Watsons, H&M Consulting has more than 13,000 workers meaning that handling all of them is a daunting and tricky task. For this company to be as successful as it is today, it has employed a networked structure with project teams. Most of its operations revolve around managing projects by their engineering experts or... Managing an organisation is not easy especially when operating in an international platform. Nevertheless, this needs not be an excuse for firms’ failure to persistently produce impressive results. There are many international firms that are doing well. However, looking deeply into reasons behind either performance or lack of it, it is clear to see that a great deal lies in the way a firm is managed. Contrary to the popular believe that employees can determine failure or success of a firm, they only do so as secondary participants as they simply act as agents of the management. Therefore, when employees constantly fail to deliver the responsibility should first fall on the management. Issues like organisational design and structure, extent and nature of teamwork, approaches to leadership and management and organisational culture need to be considered and formulated carefully for an organisation to achieve meaningful positive performance on a sustainable basis.

International Management 7 Essay Example | Topics and Well Written Essays - 1000 words

International Management 7 - Essay Example This led to the two companies forming an alliance to benefit fro each other's strengths and share in the weaknesses. In 2001, Lenovo was the biggest computer company in China and its business was booming since they did not have any serious competitors. Moreover, China had not joined the WTO; hence foreign firms did not have access to the Chinese market. Lenovo therefore saw no need in forming an alliance since the conditions were good for them. However, in 2004, the business environment changed tremendously with Dell emerging as a serious competitor locally. Also, the Chinese market opened up to foreign companies, depressing prices and reducing margins (London, 2005). In 2004, the Chinese companies experienced pressure from foreign firms, which flooded its market with cheaper products, posing a serious threat to the local firms. This pressure transformed Lenovo from being a local Chinese company to a global one, selling 60 per cent of its products to other countries. Lenovo Group's results for the second fiscal quarter of 2006 saw the company's consolidated revenue increase to US$ 3.7 billion. The firm's shipments globally increased by about 10 per cent, this being higher than the industry's average of 8 per cent, with most of the growth occurring in China. This growth has been attributed to an improvement in the company's operational efficiency due to restructuring efforts by the company. However, Lenovo faces some challenges in some of its segments due to competition and slow growth in the mature PC market. Lenovo's brand awareness in the US is very weak compared to that of China, which has strong sales, providing the company with the necessary cash for sustaining losses in the overseas market. Lenovo Group is faced with big challenges in the global markets, notably the tough international price competition. Part Two The Beijing Businessville Hotel and Around the World Hotels alliance Issues need to be considered Beijing Businessville Hotel and Around the world Hotels need to put into consideration a number of factors before they get into an alliance. This is due to the differences in their current environments as well as other key factors. Both hotels must consider how the economic system of the new venture country will affect their business since they operate in two different economic systems. They must also consider the legal systems, political systems, physical infrastructure and technical know-how of the country they will be operating in. They must also find ways of adjusting to these new conditions in order to operate optimally (Lockyer, 2007). Moreover, there are socio-cultural factors to be considered seriously before the alliance. Such factors include the language used by the host country, religion of its people and education. Cultural factors include the beliefs of the people in the host country, their norms as well as values. They must also bear in mind the attitudes of the people in these countries with regard to such issues as change, individualism, materialism, time and work. Moreover, individual and group employee behavior must be seriously looked into, focusing on issues such as

Six Stages Consumer Purchasing Process Marketing Essay

Six Stages Consumer Purchasing Process Marketing Essay Consumer buying behavior is study based on consumer purchase decision making process and act of consumers involved in buying and using products. (businessdictionary.com, 2010). Understand the needs of consumers and their purchase behaviors are important when a marketer comes to success delivering products to the market. (Sheth, 1973) However, the most challenging thing about that every consumer is unique and has his own reason for purchasing a particular product in satisfaction of his needs and wants. Consumer buying behavior also trends to move with change continually in influential factors. As marketers, they must know what factors influence consumer purchase. The earliest literature review on consumer buying behavior is the book of Golden Rules of Business Success by Tao Zhu Gong (Fan Li, 439BC), which record about the importance of understanding the current and forecasting the future consumer purchasing trends, and then educating consumers, thereby influence their purchasing decision (Kotler et al, 1994). There is a wonderful example of how does Apple through evaluate consumer behavior to obtain an effective online marketing. Apple assume about consumer behavior are reflected in their online shopping. In consideration of an assumption for consumers time presses and technical savvy, Apple focus on their products and technology, and design with a tag relating to their core products like iPod, iPhone, Mac and iTunes in website. The design aim at facilitate information intensive and more convenient to consumers online shopping based on Apple behavioral assumption for consumers. This is a minimalist method that Apple assumes their target consumers are suspicious of hard sell, so Apple tries marketing toward soft sell approach. 2.2 Six Stages Consumer Purchasing Process A consumer gets through six stages in any purchase (Vashisht, 2005) (see Figure 1). According to this model, a consumer must first be recognizing a problem based on his needs. This perceiving could be external stimulated by marketing communication, physical cues or seeing the product in use (Neal, 2006). When the consumers are aware of they need, and then meaning the identification of product consumer needs, this stage depends on how important the product is to consumer by socially, economically and psychologically (Adcock, 2001). Once the consumers have recognized a problem, they enter the information search stage on products that look for solutions to their problems. Consumers could undertake both an internal search (memory), and an external search from commercial or public sources (Belch, 2007). Consumers will also tryout the product if possible. The consumers will have a rank or shortlist from which they will buy the products by then. After the information search, the shortlisted products will be compared and evaluated by product attributes, subjective factors or personal criteria (Gilligan, 2007). By the end of alternatives evaluation stage, the consumers would have decided on an ideal product to buy. When the alternatives have been evaluated, the consumers will decide to purchase product includes from whom to buy, where and when to buy, even whether to buy (Vashisht, 2005). Khosla, Swati (2002) notice that marketer must facilitate the action of consumers on purchase intention. In the final stage of post-purchase evaluation, the consumer compares it with his expectations and ranks his purchase levels of satisfaction. The evaluation determines if the consumer will purchase this product again and tell others (Mullin, 2008). With the newest MacBook in June, 2012, a case about the influence of Apple successful marketing on a typical consumers purchase decision making process based on six stages mentioned above. At first a consumer is going to recognizing need. This problem is recognized by the stimulus, like Apples secretive press conference. The result as may not be a truly essential item but still become his needs and he so desperately want it. After recognizing his needs, consumer starts an information search stage. Depend on a high interest, he is going to search all pertinent information for the newest MacBook, because he want understand it better, it include opinions for others and reviews to weight his own options. During this consumer to evaluate the alternatives, the result in the newest MacBook is very different from others and it is an innovative product. Now to his purchase decision, he is inclined to purchase the newest MacBook base his evaluations on a truly need level. Lastly, when he has gained the newest MacBook, he feels satisfaction on the post purchase. 2.3 Factors Influencing Consumer Behavior Various analysts categorize the many factors influencing consumer behavior in different classification. Relevant ways are internal and external factors by Koudelka (1996) and categorization in to sociocultural and psychological factors by Hitesh Bhasin (2010). Mowen and Minor (2009) identifies five factors, which they categorizes in to Personal, Social, Cultural, Psychological and Situational factors effect on consumer purchasing decision (see Figure 2). This way is also endorsed by Kujnish Vashisht et al. (2005). 2.3.1 Personal Factors Gilligan (2009) opinion that each of us is unique traits such as age, knowledge, profession, personality, lifestyle and financial situation will influence our consumer behavior. Kotler (2009) identifies that individual factors are highly linked to the human psychological factors. According personal factors, Apple will segment market into a meaningful consumer groups, better serve toward target consumer groups, provide differentiated serve to target consumers and positioning themselves in the minds of consumers. Another compelling example highlights how does Apple utilizes personal factors to implement their marketing successfully. Due to Gilligans opinion for everybody is unique, Apple allow consumer according to their own favor to download the different software in their devices so that assemble into a unique product for theirself, such as iTouch allow consumers to download their own favor games, music or moves by iTunes, thus everyone has a unique iTouch that should aim to maximize consumer satisfaction. 2.3.2 Cultural Factors Bob Perry (2009) suggests that cultural factors has most important effect on consumer purchasing decision due to they are the major cause of a personal needs and behavior. Cultural factors include personal value, attitude, perception, etc. cultural factors dominated by personal social culture, geographical area, education level or religious belief and life experiences of shape the personal consciousness or behavior ways (Wilson, 2009). Berkman (1986) note that social status also plays a role will be reflected in the consumer purchasing habits by a combination of income, wealth, education, occupation and others. For example, consumers used to measure their social status by their consumption level, higher consumption level represents the higher social status, Apple successful utilizes this variable to induce consumers purchase Apple product on an expensive side. Owning an Apple product has become a contemporary social sign. It means that youre doing well enough financial conditions to piss away on a higher-priced consumption level. 2.3.3 Social Factors Human beings live in a society and social factors are really important influence for individual buying behaviors. Family members, friends, relatives or colleagues often form reference groups who play an important role in influencing the purchasing decision of individuals (Hoyer Haythornthwaite, 2002). Hence, Apple did a smart application about networking, public forums discussion, and online reports share to indirect influencing the consumer emotion. Based on the modern socially-connected world, Apple marketing has benefited to public praise, word of mouth way, social proof or media hype by this variable (Macinnis, 2010). 2.3.4 Psychological Factors Psychological factors include personal motivation, views, needs, attitudes or perception. Marshal (2007) believes that individually psychology is the biggest challenges will be managed. If a resource is scarce, people will put a lot of value to it, Fernbach (2012) said, consumers go nuts, and they want to buy it. The rarer a thing is, the more it is value has been become the Apples marketing mantra is used to driven consumers psychology. Fernbach also indicated two other psychological behavioral factors play a role in helping Apple draw their consumer behaviors to marketing are impatience and herd mentality. Apple thinks that when we see others doing something, we will automatically to following. When Apple release iPhone 5 in September 21st 2012, many consumers take the time to line up outside Meadows mall in order to first to get an iPhone 5 (Denver, 2012). Conformity psychological trend will add personal value, acknowledge and self-recognition (Herzberg, 1987). 2.3.5 Situational Factors Foxall (1998) identified that situational factors accounted for a large proportion of consumer purchasing decision. The act of purchase is influenced by many factors: physical environment (mood, weather or lighting), social surrounds (stores atmosphere) occasion (seasonal pressures) and even temporal perspectives (Stewart, 1987). 2.4 Types of Consumer Buying Behavior Henry Assael (1987) divide buying behavior into four types (see Figure 3), depending upon the extent of involvement and degree of difference among products: complex buying behavior, dissonance reducing buying behavior, habitual buying behavior and variety seeking buying behavior. 2.4.1 Brief Four Types of Consumer Buying Behavior Habitual buying behavior in results when the consumers choose between different substitute products with same features and functions, consumers will go for the one that they has been using before or familiar with it. Kotler (2009) is of the opinion that more due to brand loyalty than habit. Variety seeking consumer buying behavior is a randomly buy, the result when the consumer has decided on a different product every time. Adcock (2001) holds that switch a new brand not due to dissatisfaction for old brand, it only satisfy they to try out the new one. Dissonance reducing buying behavior as the third, consumers will be highly involved in this type of buying behavior due to the cost and risk of the purchase, but will recognize less or no product difference between the brands. They feeling distrust or disappoint (Wilson, 2009). Complex buying behavior takes place when highly involved consumers who compare with full brands of the products in the market. This type of consumer will go through a relative lengthy stage of information search and evaluation based on their needs (Baker, 2003). 2.4.2 The Application for Apple Company The analysis shows that four types of consumer buying behavior-based, Apple successful built their brand loyalists, this type consumers loyal to Apple brand goes beyond the product itself. For example, the loyalists who purchase Apple Mac because of them like and believe in the Apple brand. Apple positions their brand values in mind of consumers. Apple applies these values to design anything. If Apple were to sale a car as result in they should be also successful with their loyal consumers due to loyalists will believe that the same perceived across every Apple product they offer. In this research, according to the concepts, influential factors, purchasing decision making process and types of consumer behavior, consumers gender, age, education level, and income level as the most important demographic variables will be involved in Apple marketing. Apple applies these individual demographic factors to create marketing mix in order to cater consumers satisfactions. These demographic factors play a major role in consumer purchasing decision making process. Hence, the hypothesis one was stated as follow: H1: The significant differences exist in the relationship between demographic variables and consumers intentions to purchase Apple product. 2.5 Marketing Marketing Mix Adock (2007) using Neil Bordens 4Ps (1953) (see Figure 4), identifies marketing is that a right product, in a right place, at the right time and at the right price. Around this conclusion, the market competition between the businesses has moved from product, price, place and promotion to a single p-people, and that people are the consumers. Marketers are able to obtain more consumers that play a major role in deciding the winner in a diverse, complex and rapid changing situation (Uysal, 2005), because of they recognize that it look unlikely to produce one product that will satisfy all consumers in this competition. Instead, marketers must plan marketing mix to guide marketing. The marketing mix is the strategic framework to focus on developing best tactics and strategies to achieve marketplace success based on objectives of marketing. Marketing mix also as a strategic tool is that used in marketers to communicate their marketing objectives and control variables to their target market (Kolter, 2001). It includes 4 types of variables in marketing mix, also called the 4Ps: (1) product: supply of a tangible or intangible item to meet the needs of consumers, such as brand name, functions, design or packaging etc. (2) price: the amount of money a customer pay for the product, it may include pricing, discounts etc. (3) promoti on: the methods of communication that companies to delivery information to consumers, the means like advertising , sales promotions etc. (4) place: a location where is consumer to purchase, the decision such as distribution channels or transportation (Clemons, 2006). 2.6 The Extended Marketing Mix The Extended Marketing Mix of Booms and Bitner (1981) also called 7Ps (see Figure 5), as marketing tool that increase 3 variables based on 4 traditional Marketing Mix framework for seven. The 7Ps model is more useful for technological-intensive industries to attract and retain their consumers (Mauborgne, 2004). The expanded the marketing mix by replenishing the following three additional Ps: People refer to all individuals directly or indirectly involved in the consumption process. They include the workers, employees, management and consumers themselves. Process as methods, procedures of providing quality services and products and is an essential element of the marketing mix. Physical Evidence refers to both tangible and intangible ability and environment in which the services products are delivered, such as buildings, stores, experience or customers satisfaction (David Pickton Rosalind Masterson, 2009). The benefits about applying the marketing mix are that help marketers to translate their competitive advantages to target consumers helps with goal achievement and promote customers satisfaction (Rice, 1993). A criticism stated that traditional marketing mix is too simply due to consumers environment has become more complex now (Chiliya, 2009), so, in order to extend the usefulness of it, I will try to best research the influences of the extended marketing mix on Apple by a successful 7Ps strategy. Under this criticism, the hypothesis two was stated as follow: H2: The significant differences exist in the relationship between demographic variables and consumers responses for the Apple marketing mix. 2.7 The Application of Marketing Mix for Apple Company If use one word to summarize Apple marketing mix, it should have to be a differentiation. Apple makes huge efforts to differentiate their anything from their competitors. There are several typical examples to respectively reveal how the marketing mix of Apple can differentiate others in success. 2.7.1 Product Almost everyone knows that Apple products are distinct, unique and different from their competitors. All products of Apple succeeded in its innovation for superior design and high-tech functions stand out from their competitors (Diana Samuels, 2010). Apple has been a unified design philosophy is based on their brand cultural for total products. They using similar word named their products: iPad, iTouch, iPhone, iAnyting to create and foster brand identity to consumers (Nick, 2010). In addition, Apples core competitive advantage is control over experience of users by a user-friendly user interfaces and a digital hub strategy with iTunes and App store, etc. Apple has successful integrated hardware and software services from a single supplier to monopoly operations (Arthur, 2011). The long awaited of iPhone5 has just launched and a lot of new design for a smaller dock connector, taller 4-inch screen, 20% lighter than the older version and 18% thinner. The appearance design will deal for users to holding with just one hand. Camera, battery life also has improved and the functional features will support LTE (The Guardian, 2012). And the graphics and processor are twice as faster than iPhone4S by A6 chip. The iPhone5 is identified as a most high-end product in current smartphone market. 2.7.2 Price Premium price is well known as price strategy in Apple, the biggest reason for the success of Apple premium price is that Apple provides a distinct products services and it different from its competitors, so prices will automatically rise and higher than others depend on the distinct technologies provided by each product (Cohen, 2011). The other tactics is skimming price has a great result of sales for Apple. Each time the Apple launch a new product, they will charge a higher price with a hunger sale that they confirm consumers will pay (Benjamin, 2012). And later introduces lower price version with fewer functions (for example, iPod) or a newer version with a higher price (for instance, for the pricing of iPhone 5 is same as previous versions and the older versions will drop pricing) (Jemima, 2012). As the early purchasers are satisfied, and then following the demand curve, the price will be lowered. 2.7.3 Place Apple Store has already successful out there around the world in different places, and will continues expanding in key locations around the world to improve their capabilities of distribution. Not only Apple Store provides to consumers a comfortable atmosphere of shopping, but also delivers a high touch shopping experience and education mode (Wolf, 2011). The place tactics of Apple Store is attention to detail layout, services like the larger Genius Bar and comfortable product-display tables. Consumers can stay in Apple Store anytime they want playing with the any products with website and nobody will boot out them to leave (Brownlee, 2012). 2.7.4 Promotion Apple is very active in its promotional tactics for create hype towards public. The main method is advertising, it can be found on anytime, anywhere and any way (Sean, 2010). This effort has successful in creating excitement and curiosity before the induction of new products every time. Today, the logo of Apple has become one of the most recognizable signs (McManus, 2012). However its worth mentioning, the point of never changed is that Apple Inc. always keep a distinct and consistent style on its advertising (Gilmour, 2011), such as the commercials of company is focused on innovation and the iPod focused on the coolness. The personal selling is one of promotional tool for Apple Inc. (Duckett, 2009) Apple Stores always employ many young and knowledgeable sales representatives to serve their consumers better. Additionally, Apple knows that the word-of-mouth is usually as a more usefully and effective reference for consumers purchase their product (Martin, 2008). 2.7.5 People The continued effect of Steve Jobs celebrity charm brings a large number of Apple fans (Dent, 2011). New Chief Executive Officer of Apple is Timothy D. Tim Cook and today, Apple Inc. owns a various members who are working together with mutual different technology and knowledge area in order to create more effective products and services. 2.7.6 Physical Evidence Distinct design style and comfortable shopping atmosphere environment is major reason of the physical evidence strategy succeeded in revolute the traditional displays (Rachel Lamb, 2012). All experience touch point strong the Apple brand. Moreover, the Apple logo has evolved to an Apple with a bite taken out now. 2.7.7 Process Apple Company seeks to attract new consumers and retain their loyalty through focus on customer service (Peter, 2009). The service consultants are 24/7 available for the best service to their all users in order to help them optimize solution at the first moment. One to One service will help consumers do more than when they after purchase a new Mac (Grace, 2011). Apple has expanded their delivery channels in recent years such as the MacWorld Expo. Although the marketing mix of Apple has been very successful, but it still lead to the difference exist in consumer behaviors. Under this line, the hypothesis three was identified as follow: H3: The positive relationship exists between the consumer buying intentions for Apple product and their perceptions for Apple marketing mix. 2.8 Relevant Theories and Models The objectively explanation theories models to complex consumer buying behavior actions tool a major part in this subject, which based on economics, environics, sociology, ethnic and cultural studies, political science, philosophy, marketing science, psychology, behaviorism and anthropology (Schiffman, 1993). These also bring the wealth of valuable literature available on this subject. 2.8.1 Marshallian Theory According to the economic doctrine by Smith and Jeremy Bentham (1879), Marshall propounds the Marshallian model that assumes individual buyer will spend his income on a rational commodity and conscious economic calculation. This theory attempt to driven the buyers equilibrium for their psychological needs of commodity and individual financial situation with supply price (Runyon, 1987). Lets go back to 2001, one of the more prominent example is when iPod introduced by Apple, there were already many other MP3 players on the market, iPod were not the first, it were a new technological product that were unfamiliar to people, and iPod were also on an expensive price. Under the background of global economic crisis, Apple was realizing that likely to be missed out on a potential sales opportunities due to the middle and lower classes whose income levels are so low, and Motherbaugh (2008) indicates that the middle and lower classes make up 75% of global structure for the time. According to this reason, Apple changed the product and price of iPod in order to accommodate to meet a social-demographic structure differentiation. Apple introduced the different memory capacity of iPod such as 8G, 16G etc. and different models like a smaller iPod shuffle. Apple did a clever move by create the new marketing mix to cater the different purchasing power based on different social demog raphic structures. Applying this principle of theory, Apple has successful seized the potential consumers psychology, create products differentiation to handle a consumers needs and strong urge to purchase on a premium price. The main criticism of this theory is that consumers are get affected by other variables such as marketing and social factors observably. Consumers are unlikely to be due solely to the prices of Apple products to decide their purchase intentions. Hence, the theory is ignores all the other aspects, is too simple and inadequate (Arena, 2003). A second view is that the consumers are not likely to fully aware of the market, Kotler (1979) believe that this theory is unrealistic. 2.8.2 Maslows Hierarchy of Needs Theory Maslow is a well-known hierarchy of psychological needs theory (Abraham Maslow, 1943). Maslow categorizes five basic levels of human needs in lower level needs to higher level needs (see Figure 6), range from biogenic need to psychogenic need (Kabuk, 1997). Loudon (1993) support this model is that better understands the consumers motivation and used to market segments. Wahba Brudwell (1976) has argued that found little evidence to rank the hierarchy of needs in their extensive research. Manfred Max Neef (1990) has also argued the result for the hierarchical human needs have not included all, such as freedom. Maslows model has also been criticized as difficult to categorize because of the ever-changing needs along with a changing environment (Della Bitta, 1993). Despite the much criticism on this model, the marketers of Apple think that it is useful in marketing mix strategy as result in it can provides an understanding for consumers perceptions and motivations. For instance, there is main motivation for consumers to purchase an iTouch are to listen to music, play games, or see the moves and as a higher status symbol. These are the primary drives of their motivations to purchase iTouch. The drive of motivations is a pressure that is come from the consumers by their social groups and intentions are the final satisfaction of the buying cycle. The motivate level can be measured through the iTouch if satisfy the consumers expected for quality. According to the Maslow Theory of Need Hierarchy, the consumers purchase the iTouch in order to satisfy their wants and needs due to the iTouch as a luxury product that makes the consumers feel pleasure and satisfy the highest hedonistic needs within total hierarchy. Additionally, Apple use this hierarchy as a comprehensive framework to guide their create advertising through appeals for the need level towards target consumers, focus on their distinct products features and service experience. 2.8.3 Pavlovian Model OShaughnessy (1992) describes that the learning of Pavlovian model is also called classical conditioning (see Figure 7). Pavlov (1890) explains that the relationship with drive, cue and response results in habits. This model contributes to provide insights to research concerning consumer behavior and marketing. Apple marketing is like the dag of Pavlov, the reason is that once the bell of Pavlov rings, numerous consumers are queuing outside the Apple retail store to purchase Apple product around the world, a huge proportion of consumers are almost become habit. For instance, when the iPad 2 was introduced in last year, nobody mind or even aware of its camera was less than 0.92 megapixels, but the Motorola Xooms was 5 megapixels and clearer. The weakness of Pavlovian Model is inability to adequately explain the interpersonal influences, perception etc. to be important result (Gatersleben, 1998). For example consumers may not be able to purchase the Apple product under their financial situations. However, this model contributes to Apple by offers industry insights, in term of guidance for advertising strategy to target consumers. Apple active in a hype way and repetitive slogan has frequent appear in anywhere and anytime to arouse consciousness of consumers and strong brand identify. 2.8.4 Howard Sheth Buyer Behavior Model Howard Sheth Model was considered as an advanced theory of consumer behavior by most scholars (see Figure 8). The major advantage of the model presents with a large number of variables has been linked in the consumer purchase decision based on behavioristics (Bridgewell, 1987). This model help Apple to identify that their target consumers individual characteristics, consumer purchasing decision making process, interaction of their marketing mix stimuli, and consumer responses on Apple products under the macro environment stimuli depend on internal personal stimuli and external force stimuli. Apple applies it as guidance of marketing mix that better understanding for a relationship between the stimuli and the response of the consumers by behaviorism. However, in reality many decisions are not made in awareness of a determined problem by the consumer. However, the limitation of study is that the model too comprehensive involvement of almost all variables and many consumers decisions are not awareness, itll difficult to measurement and cannot be realistically tested (Francesco, 1976). 2.8.5 Porters Generic Strategies Michael E. Porter (1995) developed a model of generic strategies to how a company to sustain the competitive advantage and better position in a market (see Figure 9). Porter suggests three generic strategies of achieve a market leadership position, which are cost leadership strategy, differentiation strategy and focus strategies based on target market. Cost leadership is where the company must offer lowest costs than its rivals (Thompson, 2007). Cost leadership can be achieved by cost-saving, minimizing waste, standardized product and large scale production (Martin 2006). Differentiation strategy makes use of unique product, special brand, innovative services and superior value to capture the market (Stahl, 1997). Focus strategies concentrates on a limited range of market segments. Focus strategy can gain both cost leadership and differentiation (Stopford, 1992). Critics have always questioned the use of generic strategies, its lack specificity, lack flexibility, and are limiting nature (W.Chan Kim, 2009). Two objectives of cost leadership and differentiation will likely conflict mutually (Baden-Fuller, 1994). Based on Porters model, Apple is pursuing a broad differentiation strategy to marketing by providing a wide range of products and services for a high quality, luxury design, distinct features, personalized and user-friendly service. The products and services are breaking through all of race, gender, age and culture targeting populations. The example is personal computers products, such as the iMac, iBook. Apple computers pay more attention to innovation rather than pricing products at lower level. The Macintosh operating system of Apple computers is a unique system in the computer industry. Apple marketing is able to charge a premium price on their products by their differentiation strategy. 2.9 Current Market Trends and Challenges facing the Industry Consumer electronics industry is a very fast moving and continually changing marketplace where new product is launched on an everyday basis. Today the consumer electronics companies work on the mantra of providing more significant product at faster speed than their rivals (Alan Flitcroft, 2008). Time is a key element where the new winner innovative competitive rules at speed (Hart Murphy, 1998). Every day one marketer is rolling out new technology. In such a trend, no one knows what each marketer will bring out tomorrow that will pose threat to others. So fast innovation pace makes the companies challenge is that it have been hit by more competitors who have entered market (Carter, 2005). Thus, the marketers must seek for their competitive advantage, focus on innovate the new selling points to attract or retain customers. The words of Hart (1999) must be able to getting different, which especially in the top managed company to go on the market in an invincible position. 2.10 Conceptual Framework The purpose of this research is to identify the influence of marketing mix on attitudinal buying behaviors consumers. Determine the significant differences exist in the relationship between Apple marketing mix perceptions of consumers and their con