Comparative analysis of the Marketing Communications Mix for three Essay

Comparative compend of the market Communications Mix for three companies in the supermarket sector Tesco, Sainsburys and Costcutter - test ExampleTesco being the leading superstore in the country enjoy little bit of more success in terms of its trade communication shamble activities however Sainsburys is also somewhat successful in its efforts too however costcutter seems to be lacking in many areas as it has still a commodious way to travel in order to ensure that it has proper strategies in place which can properly put in against the competition like Tesco and Sainsburys.The trade Communications Mix is the specific tittup of advertising, personal selling, gross sales promotion, public relations a company uses to pursue its advertising and merchandising objectives.(Dolak, 2008). Thus Marketing communication mix is a group of tactical elements which give rise to the overall marketing communication mix of an enterprise. These tactical elements include advertising, personal se lling, sales promotion as well as public relations. In its essence, a marketing communication mix is the second name of one of the Ps of marketing i.e. packaging and it is a group of activities which give rise to the overall promotional mix of the organization.In order to effectively set the marketing communication mix, it is very authoritative for the organizations to take into account various factors since each of the elements of the mix has its relevant strengths and weaknesses therefore their use and design should be effective in order to achieve the maximal results.It is also important to note that each element of marketing communication mix may be used according to the convergence action roll if we consider a marketing communication mix of a product only however when we take into the account the whole organization and view the marketing communication mix of that organization, we must consider the fact that marketing communication mix strategies may significantly vary with each organization according to the life cycle stage of the organization. However for the organizations such as super market stores, it becomes more complicated because these stores do not necessarily sell one product or service therefore it becomes more complicated when dealing with the marketing communication mix issues of chain stores.This report will study and analyze the marketing communication mix of three of the most important players in the super market i.e. Tesco, Sainsburys and costcutter. The chief aim of this report is to present a comparative abstract of the marketing communication mix strategies of these three companies.Marketing Communication Mix This section of the report will present the present marketing communication mix strategies being adopted by three important organizations working in the super market.The following section will present a comparative analysis of the marketing communication mix of the three given companies.AdvertisingTesco has been considered t he largest superstore in UK having comprehensively taken over the Sainsburys. The core belief of the company that is to create range for customers to earn their lifetime loyalty suggest that the company value most its interaction with its customers and advertising strategies, being one of the most penetrating means of arrival to